Compare a Fractional Marketing Director vs. Other Marketing Companies

New Patient Systems Inc. represents a new way to growing your practice, especially in very competitive areas. Acting as a fractional marketing director, we can accomplish great things together. Here’s how that differs compared to traditional marketing companies:

Topic New Patient Systems Inc. Others
Experience with Dentists 18 years+ with dentists exclusively. Worked in office at front desk for 10+ years. Between 2-10 years, however, majority lack clinical experience.
Exclusive work Only 1 clinic per city/area guaranteeing unique and top results for clinic growth. As many dental clinics in your city as they can get. No uniqueness. Work cannibalizes itself because they are using your money to compete against you.
Fast results Results within 1-2 months for established clinics or 2-3 months for startups (typical results). Speed depends on budget. 6 months or more. “Don’t worry, we will get results someday”.
Long Term Results Results start within 1-2 months and get better month over month, year over year. 6 months or more. “Don’t worry, we will get results someday”.
Value per $ spent High. A larger portion of the budget is dedicated to patient attraction. Value increases over time because results increase but fee does not. One client paid the same fee for 15 years no increase but results increased. Low. No strategy, just “busy work”. Too many work activities like social media posts that no one sees, blog posts that no one reads and generates lackluster results.
Restorative or Cosmetic Service Specific *Strategy* Successful campaigns with Orthodontics (Invisalign), All-on-4 and other implants, regular hygiene, wisdom teeth removal, Cerec, other special services.

None.

 

Long Term Relationships with Dentists Average 10-15+ years per client. Work closely with dental team. 2-5 years per client. High churn rate indicates either bad results or bad at relationships or both.
Proprietary and unique marketing technology to give clinic best results Root method to build clinic. Using cutting edge tested marketing techniques to give you an edge over clinics that spend 10x what you do or have been around a lot longer than you. Testing new techniques all the time. Uses the same techniques everyone else is using, unable to differentiate.
Web and SEO knowledge Successfully taken over from multiple marketing companies to fix their mistakes. Multiple turnarounds and recovered costs (see case studies ). Unable to maintain results over time. Don’t understand internet infrastructure and Google’s algorithms.

Short and Long term strategy

 

Put patients in your chairs and fill your schedule. Build your brand, build your clinic, build your asset.

 

No overall strategy for your short and long term growth other than just throw mud against a wall.

 

Transparency and Tracking

 

Full transparent results, statistics, growth charts, call recordings, analysis. Some transparency.
Support After 18 years, 24 hours typical response to immediate to 3 hours for emergencies, weekends and holidays. Attended personally when oxygen tank blew up and set fire to clinic.

Variable.

 

Fees Lowest $/New Patient in the market – don’t have real estate or physical bodies that compromise marketing budget. Fees don’t increase unless you request a bigger package or want to add to services.

Office space and bloated employee salaries means that most of your budget is gone to support their business not yours. Fees always increasing.

 

Setup Costs

 

No cost to you setup (up to 1 month) so we hit the ground running.

Fees start right away.

 

Adaptability Customized to your office and to what your competitors are doing, but also if things change, we change our tactics to regain our lead or capture more of the market. None.
Guarantee We can come to an arrangement based on your needs and clinic’s situation.

None.

 

Analysis Deep analysis of your competitors’ activities and local market. Most don’t do any competitive analysis, let alone deep.
Customization Customized to your office, services and what you want to accomplish One solution only for everything.

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